Interactive Advertising

Interactive Advertising on Screens and Kiosk

WPITCOM DisplayEngine Extender makes your advertising system open for input and output

WPITCOM announces its new product DisplayEngine Extender which enables digital screen advertising systems to react on external events like GPS, buttons, infrared, light barriers, approach sensors and other compatible hardware, as well as controlling hardware components, driven by events or directly by touching buttons on a locally hosted website.

Interactive Advertising on Screens
Functionality and Components

WPITCOM DisplayEngine Extender operates on Debian Jessie & Debian Stretch Operating systems for SBC’s (Single Board Computers), currently on Raspberry Pi3B+, having a variety of easily connectable external devices including GPS-Modules and other cost-efficient hardware. Soon also available on other Linux based hardware platforms.

Advantages of WPITCOM DisplayEngine Extender

This software product makes best use of the cost-efficient hardware, based on the Linux based operating systems Debian. Instead of using Standard-PC’s,

  • this hardware is cost-efficient
  • has a small footprint and can be installed easily
  • but is powerful, has no or few moving parts
  • has a variety of standardized add on hardware sensors and components

Different cost efficient hardware

The DisplayEngine Extender actually supports the hardware of Raspberry Pi2 / Pi3 and is currently transformed for the powerful Odroid C1+, C2 and XU4, which actually benefits of 8 core CPU and powerful GPU (graphic processing unit), which also supports hardware decoding of MPEG-4 videos, providing the power to event present 1080p Quality video.

Example – GPS in Public Transportation

The DisplayEngine Extender is installed on the local system and reacts on previously defined external events like touching an external button, approach, light barriers, keyboard, barcode scanner and GPS (NMEA 183 standard) to trigger events to be displayed on the attached system. Additionally the software can broadcast the event to a number of different units in order to synchronize these advertising systems.

DisplayEngine Extender with PRESTIGEenterprise

To display centrally defined content, based on the hardware events on the screen system, the separate license product PRESTIGEenterprise DisplayEngine H5 is needed and can be operated either on the same SBC (Single Board Computer) or on another hardware component within the network.

Controlling multiple screens with one event

Broadcasting the hardware event to a number of defined receivers reduces the need that each system has to have the same external hardware. Best example is the GPS receiver, where one receiver is installed in the vehicle in public transportation (bus, train) and broadcasts the position to a number of advertising systems within the vehicle, all reacting in the same moment, when entering / approaching a defined are on the route and displays the defined advertising or station information.

Nagios® Connector

To control the function of the installed units, WPITCOM DisplayEngine Extender supports the transfer of information with a defined frequency to a NAGIOS® Server, centrally operated, so that the service department always has detailed information about the health status of the devices.

Controlling the screen

Allows the definition of planned on / off screen states, regular or defined for a specific date(s) or multiple periods of time per day. The system automatically switches the screen to standby or on status, depending on the defined plan. *)

Update Service

The Update Service provides a packages oriented possibility to update the devices as defined centrally in the server, so that the devices stay up to date.

The components of the WPITCOM DisplayEngine Extender

  • Event-Responders
  • Event-Broadcaster
  • Hardware-Director
  • Update-Manager
  • Nagios(R) Integrator
  • Screen Controller*)

Optional components:

GPS Tracker

Reports the position of the device encrypted frequently to a central server to monitor activity or uncommon behavior.

Custom / Individual Add-on Modules

Additional hardware support available on demand.

*) May require additional software license of 3rd party product


For more information on powerful and creative advertising products, please contact us:



Additional Information

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PRESTIGEenterprise digital signage on Pi3 RASPBERRY

Raspberry Pi3b with PRESTIGEenterprise

Instore media and digital signage on Pi3 Raspberry

WPITCOM SA today announced that now the well-known software product for IN STORE digital signage and advertising PRESTIGEenterprise, by Online Software AG, Germany, also supports digital signage on Pi3 Raspberry four-core processor driven “credit-card size” single board computer to drive instore advertising screens and content.

The big advantage of this solution lies, besides often reduce hardware costs, in the fact that the board has no moving parts, like fans – and is operated on standard memory cards, which sizes can be individual chosen from 8 / 16 / 32 GB or bigger.

Digital signage on Pi3 Raspberry at the POS
Raspberry Pi3b with PRESTIGEenterprise

By using these very cost-efficient single board computers (SBC), the hardware investment cost for in store advertising systems might often be significantly reduced in contrast to use standard PC systems. The low power consumption is also an important factor during operation.

But nevertheless, 4 standard USB ports, HDMI- and audio-connection, as well as the included standard GPIO (General Purpose IO) 40-pin port allows us to choose from a wide range of additional available electronic circuits and sensors, like cameras, infrared (remote control), approach sensors, electronic switches and various others to even fulfill additional sales driving instore concepts, based on the use of enhanced technologies and recognition.

The system operates in a Linux™ – derivate and uses the PRESTIGEenterprise DisplayEngine in HTML5-Mode to display contents like pictures; template oriented product-related content or emotional presentations, videos and other content.

Optionally the playlist can be set up as event-driven, reacting on the extern event, like a customer holding a product barcode in front of an attached barcode scanner.

Availability for shipment and release is first half of June 2017.

Partnership Hardware & Service Guatemala

INRESA WPITCOM

Hardware and Service partnership

We are pleased to announce that we recently agreed on a partnership with the Guatemala City-based company INRESA Ingenieria y Representaciones S.A.

About INRESA

INRESA operates for several decades in the professional broadcasting and audio / video technology sector, in sales and service – for us the best partner for integrating our powerful advertising solutions together with us at customer site. A high degree of professional experience, paired with innovative and international sources, assures the right and powerful solution of our cooperation as a component team.

For more information on INRESA, please visit the companies website:

INRESA web site

For more information on our software products and services, please contact us.