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Return To ShopOnline sales are increasing constantly – buying from home or mobile is not only modern, it is by now part of many of your customer’s daily life. Company and stores in the future will need to offer their products and services in both channels. But going digital is not always that easy – several topics have to be taken care of – how do the products get into the shop system and the orders back into the back-office system. But also a question often heard – how do I get my customers in the web?
Just setting up somewhat online shop might be quick - but not always the answer to your business oriented tasks and questions, also in terms of sales. A clear strategy and integration into your workflows is essential ...
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Most companies operate back-office systems, providing normally most or all relevant article related data. In order to operate online shops cost efficiently without a major amount of personel overhead and to redundantly maintain article and stock data, efficient and secure transfer of data in both direction is often essential to keep operational cost reasonable.
Over the recent years, a best practice to get information on customers habits, and how they expect the shopping and buying process to work, has developed. The selected software solution should be prepared for that and be able to follow changes in the future quickly and cost-efficiently.
Standard online shop software solutions have the advantage that a high number of customers normally have the solution up and running and the software is well supported. During the last year we have evaluated a number of different shop systems for different uses and have selected two standard solutions we use for our projects.
WordPress is one of the leading software packages for web site solution up to mid-size installations and is by now one of the major standards in the internet arena. WooCommerce is the add-on, extending WordPress to an online shop system, including products, groups, customers, email communication and much more.
For setting up or even relaunching an existing single-language web site, we have developed a best practice project plan, including:
All our projects are based on the standard web solution WordPress and the online shop add-on WooCommerce. Benefit from the enormous user base of these two products ...
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