Interactive Advertising

Interactive Advertising on Screens and Kiosk

WPITCOM DisplayEngine Extender makes your advertising system open for input and output

WPITCOM announces its new product DisplayEngine Extender which enables digital screen advertising systems to react on external events like GPS, buttons, infrared, light barriers, approach sensors and other compatible hardware, as well as controlling hardware components, driven by events or directly by touching buttons on a locally hosted website.

Interactive Advertising on Screens
Functionality and Components

WPITCOM DisplayEngine Extender operates on Debian Jessie & Debian Stretch Operating systems for SBC’s (Single Board Computers), currently on Raspberry Pi3B+, having a variety of easily connectable external devices including GPS-Modules and other cost-efficient hardware. Soon also available on other Linux based hardware platforms.

Advantages of WPITCOM DisplayEngine Extender

This software product makes best use of the cost-efficient hardware, based on the Linux based operating systems Debian. Instead of using Standard-PC’s,

  • this hardware is cost-efficient
  • has a small footprint and can be installed easily
  • but is powerful, has no or few moving parts
  • has a variety of standardized add on hardware sensors and components

Different cost efficient hardware

The DisplayEngine Extender actually supports the hardware of Raspberry Pi2 / Pi3 and is currently transformed for the powerful Odroid C1+, C2 and XU4, which actually benefits of 8 core CPU and powerful GPU (graphic processing unit), which also supports hardware decoding of MPEG-4 videos, providing the power to event present 1080p Quality video.

Example – GPS in Public Transportation

The DisplayEngine Extender is installed on the local system and reacts on previously defined external events like touching an external button, approach, light barriers, keyboard, barcode scanner and GPS (NMEA 183 standard) to trigger events to be displayed on the attached system. Additionally the software can broadcast the event to a number of different units in order to synchronize these advertising systems.

DisplayEngine Extender with PRESTIGEenterprise

To display centrally defined content, based on the hardware events on the screen system, the separate license product PRESTIGEenterprise DisplayEngine H5 is needed and can be operated either on the same SBC (Single Board Computer) or on another hardware component within the network.

Controlling multiple screens with one event

Broadcasting the hardware event to a number of defined receivers reduces the need that each system has to have the same external hardware. Best example is the GPS receiver, where one receiver is installed in the vehicle in public transportation (bus, train) and broadcasts the position to a number of advertising systems within the vehicle, all reacting in the same moment, when entering / approaching a defined are on the route and displays the defined advertising or station information.

Nagios® Connector

To control the function of the installed units, WPITCOM DisplayEngine Extender supports the transfer of information with a defined frequency to a NAGIOS® Server, centrally operated, so that the service department always has detailed information about the health status of the devices.

Controlling the screen

Allows the definition of planned on / off screen states, regular or defined for a specific date(s) or multiple periods of time per day. The system automatically switches the screen to standby or on status, depending on the defined plan. *)

Update Service

The Update Service provides a packages oriented possibility to update the devices as defined centrally in the server, so that the devices stay up to date.

The components of the WPITCOM DisplayEngine Extender

  • Event-Responders
  • Event-Broadcaster
  • Hardware-Director
  • Update-Manager
  • Nagios(R) Integrator
  • Screen Controller*)

Optional components:

GPS Tracker

Reports the position of the device encrypted frequently to a central server to monitor activity or uncommon behavior.

Custom / Individual Add-on Modules

Additional hardware support available on demand.

*) May require additional software license of 3rd party product

For more information on powerful and creative advertising products, please contact us:

Additional Information

Digital Signage
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WPITCOM launches multilingual wholesale online shop for Black & White Extreme Fashion

WPITCOM Textile-Plugin Wordpress / WooCommerce

About Black & White Fashion

Black & White Extreme Fashion is a professional partner for individual apparel and fashion style. They design, produce and offer a wide range of different textiles.
Black & White Extreme Fashion was founded in 2005 by Nathalia Folgar in Guatemala City. As Guatemala is known as a reliable and good partner for the textile industry for decades, as a very talented and innovative person, Nathalia Folgar learned her business over several years in Central America, for example in Panama, Ecuador, Colombia and Guatemala.

About WPITCOM Textile Woocommerce Textile-Extension

Our new product for standard assortments and on-demand production extends the know WordPress® / Woocommerce® Web-Content-Solution and Online-Shop-System with important features for the textile industry, including colors, multinational sizes, materials and configurable production options, quantity discount rates, which can be maintained for all articles, allowing the customer to specify the product they want to order.

WPITCOM Textile Wholesale Plugin for WordPress / Woocommmerce
WPITCOM Textile Wholesale Plugin for WordPress / Woocommmerce

These features allow a high degree of flexibility for the customer to simplify the communication with the customer.

The Black & White Fashion installation is focused on the support of the sales teams, which take the orders directly at customer site, presenting and customizing the products directly on their tablet computers, logged into the site and transfer the order directly to the back-office.

Before allowing a customer to login into the portal, the registration of must be acknowledged by the back-office, and optionally assigning the new customer to an existing user group, enabling certain functionality and access right.

Product price and discount rate display, as well as display of sizes, material and options and shop functionality can be enabled or disabled for non-registered user in the WPITCOM Textile-Extensions.

WPITCOM Textile Add-On for apparel sourcing
WPITCOM Textile Add-On for apparel sourcing

A variable price calculation allows adding additional fees depending on size, quantity and type of selected options for the resulting products as well.
In order to secure customers media files, used for the production, these customer individual / owned media files are stored in separate secured server, only allowing the production and the customer himself, or the group he is included in.

Depending on the installation standard media, like logos and other material can be included, allowing the company’s customer to use these media for their products as well.

Multilingual support for pages, as well as products, tags and categories is part of WPITCOM Textile Extension.

Black & White uses currently three languages to communication their services and products international to their customers, the languages are Spanish, English and German.

WPITCOM Textile Extension for WordPress® / Woocommerce® is built to integrate in the customer’s template, allowing the customer to use their individual template. Although some templates might need customization of our product in order to integrate precisely.

More information on Black & White Fashion:

To get more information about WPITCOM Textile Extension for WordPress® / Woocommerce®, please do not hesitate to contact us.

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PRESTIGEenterprise digital signage on Pi3 RASPBERRY

Raspberry Pi3b with PRESTIGEenterprise

Instore media and digital signage on Pi3 Raspberry

WPITCOM SA today announced that now the well-known software product for IN STORE digital signage and advertising PRESTIGEenterprise, by Online Software AG, Germany, also supports digital signage on Pi3 Raspberry four-core processor driven “credit-card size” single board computer to drive instore advertising screens and content.

The big advantage of this solution lies, besides often reduce hardware costs, in the fact that the board has no moving parts, like fans – and is operated on standard memory cards, which sizes can be individual chosen from 8 / 16 / 32 GB or bigger.

Digital signage on Pi3 Raspberry at the POS
Raspberry Pi3b with PRESTIGEenterprise

By using these very cost-efficient single board computers (SBC), the hardware investment cost for in store advertising systems might often be significantly reduced in contrast to use standard PC systems. The low power consumption is also an important factor during operation.

But nevertheless, 4 standard USB ports, HDMI- and audio-connection, as well as the included standard GPIO (General Purpose IO) 40-pin port allows us to choose from a wide range of additional available electronic circuits and sensors, like cameras, infrared (remote control), approach sensors, electronic switches and various others to even fulfill additional sales driving instore concepts, based on the use of enhanced technologies and recognition.

The system operates in a Linux™ – derivate and uses the PRESTIGEenterprise DisplayEngine in HTML5-Mode to display contents like pictures; template oriented product-related content or emotional presentations, videos and other content.

Optionally the playlist can be set up as event-driven, reacting on the extern event, like a customer holding a product barcode in front of an attached barcode scanner.

Availability for shipment and release is first half of June 2017.