# Why is WPITCOM Signage Manager 3 beating USB stick usage?

> Some people still use USB sticks to promote content on their local screens. That's might work for very small installations - but as a matter of facts is not cost-efficient because: USB Stick must be…

Source: https://www.wpitcom.com/en/qna/why-is-wpitcom-signage-manager-3-beating-usb-stick-usage
Last updated: 2025-12-29

Some people still use USB sticks to promote content on their local screens.

That’s might work for very small installations – but as a matter of facts is not cost-efficient because:

- USB Stick must be bought

- Media must be copied on each one

- must be sent, brought or somehow transfered to the location(s)

- often major time lack betweeen campaign decision and market presence

- if presented to long, customer recognition declines quickly

- if not manually inserted in time, often false promotion communication

**All these tasks involve cost of hardware, production, logistics and control – to ensure the content is really displayed. If added up, the disadvantages are quite obvios right away.**

**The way to indepence**

- At the other hand side, when using [WPITCOM Signage Manager 3](https://www.wpitcom.com/en/wpitcom-signage-manager-3-en) transmits the content in seconds to the location – the **time to market is significantly reduced** .

- As errors, happen, **corrections can be sent quickly** .

- **On the fly responses to competitors campaings** are easy – due to speed.

- **No USB cost & logistics cost** for sending sticks any more.

- **Much faster processes** and content strategy to support your marketing department.

- **Often:Reduced process & maintenance cost**

**Flexibility & speed & reliability – right away – that’s [WPITCOM Signage Manager 3](https://www.wpitcom.com/en/wpitcom-signage-manager-3-en)**