# Consulting > Expert consulting for digital signage and retail media. From concept to installation - cost-efficient in-store marketing solutions. Source: https://www.wpitcom.com/en/consulting Last updated: 2026-04-29 ## Consulting & Best Practice Our consulting services in the areas of **Digital Marketing and In-Store Digital Signage & Retail Media** pursue a clear goal: increasing your product sales and effectively delivering advertising and informational content to your customers. Based on our decades of experience from **diverse international projects in retail, industry** , and services, we advise and help our clients on the requirements of various disciplines, such as digital marketing, in-store marketing, sales, and information processing—all the way to **managing entire complex projects, implementation, roll-out and service** . ### Our comprehensive services Often together with our international partners, we plan, design tailor-made effective concepts / solutions, that can be implemented consistently and easily with our powerful WPITCOM Signage Manager 3 and other of our solutions – as needed. **Thanks to our decades of experience in retail, wholesale, industry, and digital marketing, we combine in-depth marketing expertise with state-of-the-art information processing. This unique blend of skills is often the key to successful project completion and sustainable market success.** Benefit from efficient strategies, innovative technologies, and proven expertise to strategically expand your digital presence at the point of sale and sustainably increase your sales. ### Project Management Digital Marketing Visions **10 years in Latin America, 25 years of total experience in retail – serving Europe and America** – based on our extensive experience in retail marketing & IT and its solutions market, we first analyze your individual requirements with regard to the expected solution and results, considering transition, implementation and resulting cost of operation in relation to your requirements and benchmarks. Analysis Requirements Creating Specifications Innovation Consulting Project- management Integration / Rollout Planning Quality- Management ### Innovation & Product Design Want to get byond standards, with unique or strategic innovation or function – visionary, groundbreaking, optimized and powerful – in retail, industry or service? That’s the type of challenges we really like – we desugn & develop solutions and applications for demanding customers and partners – internationally – completely. **For Partners: Software companies and users alike expect innovations, be it in terms of functionality or the usability of applications.** Companies that rely on innovations to attract the interest of existing or new customers often enjoy a high level of user acceptance in the IT application, applications or websites / shops as a result, and often achieve a significant unique selling point for their solutions and services. In order to achieve this goal, in addition to very good knowledge of software development / environment, business and organizational innovation planning is essential. ### Retail Process Optimization & Cost Reduction Based on our extensive experience over the last 25 years in a wide variety of different projects, we give our customer valuable ideas, visions and solutions to design or re-design different processes, often in marketing, communication or sales to optimize, speed-up / reduce the cost of processes by optimization of technical and organizational processes – creating the best possible customer journey, experience and success. For more details – please feel free to contact us right away … Master data & Product data Structures, Interfaces Omni- & Multichannel Marketing & Sales Logistics & Distribution Analysis & Optimization ### Investment Protection & cost reduction IT performance and cost efficiency can be a key competitive advantage in any business. Our consulting is based on the one hand on our many years of experience in the hardware and software market and on the other hand on our analysis methods in project management. We discover you cost peaks, present alternative solutions that protect your budget and thus secure your investment. Direct or indirect IT costs, especially in relation to the importance of IT for the entire company, can be a significant cost factor. Consistent, comprehensive analysis and planning of these cost drivers can result in significant savings without degrading performance. Our services in the area of cost optimization include: Analysis of cost Optimization- potential In- / Out- sourcing Project- management Cost- monitoring Sourcing- Consulting ### Let’s get in contact